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Level 6: Trunk Transformation

Level 6: Trunk Transformation

Level 6: Trunk Transformation — Olivo Business Program, by Jeturing Inc.

Price: $1,000. Paid program: access to this level is activated upon payment confirmation (via SajetPay).

Like the olive tree: roots before fruits.

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Last Update 10/05/2026
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English
  • Module 1: Getting Started
    6Lessons ·
    • 1.1 Welcome and 15-Week Roadmap (Video)
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    • 1.2 How to Study This Level (Reading)
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    • 1.3 Initial Trunk Diagnosis (Template)
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    • 1.4 Trunk Journal (Template)
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    • 1.5 My Responsibility Partner (Dynamics)
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    • 1.6 Phase 3 Template · Trunk: Sales and Offer (Download)
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  • System 6 · Module 2: Sell Results, Not Activities
    5Lessons ·
    • 2.1 The Customer Buys a Transformation
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    • 2.2 From Activity to Result
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    • 2.3 What a Proposal Includes
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    • 2.4 Exercise: Rewrite My Offer as a Result
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    • 2.5 Weekly Question
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  • Module 3: The Three-Tier Ladder
    5Lessons ·
    • 3.1 Ladder Logic
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    • 3.2 The Three Peldones
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    • 3.3 Not Everyone Makes It Up
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    • 3.4 Exercise: Design My Ladder
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    • 3.5 Weekly Question
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  • Module 4: Packaging, Presentation and Assurance
    6Lessons ·
    • 4.1 Why Package
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    • 4.2 Present with Clarity
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    • 4.3 The Guarantee as a Trust Demonstration
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    • 4.4 Exercise: Packaging My Offer
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    • 4.5 Practice: My Guarantee
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    • 4.6 Weekly Question
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  • Module 5: Price and Value
    6Lessons ·
    • 5.1 Three References for Setting a Price
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    • 5.2 Fear of Charging
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    • 5.3 Price and Perception
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    • 5.4 Exercise: Set the Price of Each Peladón
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    • 5.5 Practice: My Pricing Adjustment Plan
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    • 5.6 Weekly Question
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  • Module 6: Validate Before Building
    6Lessons ·
    • 6.1 The Cost of Assumption
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    • 6.2 Listen More Than What Is Said
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    • 6.3 Start Small
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    • 6.4 Exercise: Conversation Validation Script
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    • 6.5 Practice: My Small Test 7–14 days
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    • 6.6 Weekly Question
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  • Module 7: Checkpoint System 6
    4Lessons ·
    • 7.1 Live Session: Offer
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    • 7.2 Live Session: Q&A
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    • 7.3 Deliverable: Complete Tiered Pricing Offer
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    • 7.4 Measurement: My Progress in System 6
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  • System 7 · Module 8: What They Say About You When You're Not There
    5Lessons ·
    • 8.1 What is Actually a Brand
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    • 8.2 Self-Built vs. Designed
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    • 8.3 Trust Before Attraction
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    • 8.4 Exercise: Audit My Brand
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    • 8.5 Weekly Question
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  • Module 9: Essence, Purpose and Values
    6Lessons ·
    • 9.1 The Essence
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    • 9.2 The Purpose
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    • 9.3 The Values
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    • 9.4 The Promise
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    • 9.5 Exercise: My Essence, Purpose, Values and Promise
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    • 9.6 Weekly Question
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  • Module 10: Personality and Voice
    6Lessons ·
    • 10.1 Branded with Character
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    • 10.2 Adjectives That Guide
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    • 10.3 Constant Voice on All Channels
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    • 10.4 Exercise: My Personality and Voice Guide
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    • 10.5 Practice: Rewrite Three Messages in My Voice
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    • 10.6 Weekly Question
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  • Module 11: Visual Identity and Consistency
    6Lessons ·
    • 11.1 Visual as a Language
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    • 11.2 Versions for Each Use
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    • 11.3 Consistency Across All Touchpoints
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    • 11.4 Exercise: My Essential Brand Manual
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    • 11.5 Practice: Review of My Touchpoints
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    • 11.6 Weekly Question
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  • Module 12: How Authority is Built
    6Lessons ·
    • 12.1 What is the Brand Authority
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    • 12.2 Four Sources of Authority
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    • 12.3 Teach to Demonstrate
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    • 12.4 Exercise: My Authority Map
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    • 12.5 Practice: My Authority Plan for 90 Days
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    • 12.6 Weekly Question
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  • Module 13: Checkpoint System 7
    4Lessons ·
    • 13.1 Live Session: Mark
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    • 13.2 Live Session: Q&A
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    • 13.3 Deliverable: My Defined Brand
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    • 13.4 Measurement: My Progress in System 7
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  • System 8 · Module 14: Why Publishing Doesn't Sell
    6Lessons ·
    • 14.1 The Illusion of Visibility
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    • 14.2 Entertainment vs. Business Content
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    • 14.3 What's Missing in Most Publications
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    • 14.4 From Applause to Conversation
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    • 14.5 Exercise: Audit of My Last 20 Publications
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    • 14.6 Week's Question
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  • Module 15: Pillars and Messages That Convert
    6Lessons ·
    • 15.1 Four Intentions
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    • 15.2 The Order of a Message That Converts
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    • 15.3 Speaking in the Client's Language
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    • 15.4 Exercise: My Content Pillars
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    • 15.5 Practice: Five Messages with the Structure That Converts
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    • 15.6 Weekly Question
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  • Module 16: Social Proof and Trust
    6Lessons ·
    • 16.1 Why We Trust Others
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    • 16.2 How to Get Valuable Testimonials
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    • 16.3 If You Are Getting Started
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    • 16.4 Exercise: My Social Test Bank
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    • 16.5 Practice: Request Three Testimonials This Week
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    • 16.6 Weekly Question
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  • Module 17: Consistency and Reuse
    6Lessons ·
    • 17.1 Why Consistency Wins
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    • 17.2 Reuse Without Repeating
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    • 17.3 Choose Where to Be
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    • 17.4 Exercise: Reusable Content Calendar
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    • 17.5 Practice: I Choose My Channels
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    • 17.6 Weekly Question
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  • Module 18: Measure by Sales
    6Lessons ·
    • 18.1 Vanity Metrics vs. Business Metrics
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    • 18.2 The Ordering Question
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    • 18.3 Repeat What Works
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    • 18.4 Exercise: My Simple Content-to-Sales Record
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    • 18.5 Practice: My Monthly Review
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    • 18.6 Week's Question
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  • Module 19: Checkpoint System 8
    4Lessons ·
    • 19.1 Live Session: Content
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    • 19.2 Live Session: Q&A
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    • 19.3 Deliverable: My Magnetic Content System
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    • 19.4 Measurement: My Progress in System 8
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  • Module 20: Closing the Trunk
    5Lessons ·
    • 20.1 Final Diagnosis and Comparison
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    • 20.2 Integrated Plan: Offer + Brand + Content (Deliverable)
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    • 20.3 Review of My Trunk Diary
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    • 20.4 Live Closing Session
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    • 20.5 Next Step: Fruit Transformation (Level 7)
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